Classical Conditioning in Advertising

It has been a while since we have used this, but with a new year it is time to get it rolling again.  In class, we have been examining classical conditioning and its principles as we gain a stronger understanding of behaviorism.  Behaviorist techniques have been used in advertising since the early 1900's.  Even the great behaviorist John Watson branched into this area and was very successful with using his behavioral techniques to get people to buy products.  Your assignment is to analyze the use of classical conditioning in advertisements and explain how it is used and why it is so effective.  Along with this, I want you to use classical conditioning and pick a product and explain how you can use classical conditioning to sell the product.  The due date for this assignment is Friday by 8:45a.m.  Have fun!